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How to Use Short-Form Videos to Grow Your Brand

The short-form video is a new corporate communication tool. It’s attracting attention, cutting through the noise, and generating action. But only some business owners know how to use this powerful medium to grow their companies.

Videos are one of the most effective ways to communicate with customers. They can be used across all digital and social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.

With the rise of mobile technology and devices, brands struggle to deliver their message to the potential audience? Short-form videos are great for covering most of the marketing issues in the digital field.

Create Videos That Tell a Story

Today, video is one of the basic forms of communication. It’s also great to get your brand out and show people what you’re all about. And if you want to make sure that your videos are successful, it’s crucial to keep them short and sweet.

The best way to create a successful video is by telling a story. Your customers want to know who you are and what makes your brand special; they want to see the passion and dedication that goes into creating your products or services.

One of the best ways to get your brand’s message across is through short-form videos, usually less than two minutes long. You can use these videos to tell a story that showcases your business’ products or services in a relatable way. A Wyzowl study found that 73% of consumers prefer to watch short videos to learn about a service or product.

73% of people prefer to watch short videos

By telling a story, you’re able to connect with potential customers on an emotional level. This method is particularly effective when highlighting the benefits of what your brand offers—you want people to feel good after watching it! When you tell a story, you’ll likely significantly increase ROI from your marketing campaign.

Tease an “In-Depth” Video on a Short-Form Platform

One of the best ways to promote your brand and get people talking about it is by teasing an “in-depth” video on a short-form platform. Teaser videos are a great way to get people interested in your brand and its offerings without overwhelming them with too much information.

Creating a short-form video for your brand will allow you to share more information about your business and its products or services in an engaging way that piques people’s interest. From today’s extensive roster of video platforms, a HubSpot report found that short-form videos offer the best results for customer engagements, lead generation, and the highest ROI.

Suppose you’re launching a new product or service; consider posting an Instagram story with a link for customers to watch more. Then, you can encourage them to tag their friends in the comments so they can see what all the hype is about!

If you’re selling shoes and want to build hype around a new style, consider creating a short video that shows off the design features of the shoe. This technique will give viewers just enough information to make them want more—which is what you want!

Use the Power of Visuals to Sell Products

Visual content is more likely to be shared than written content. People are visual creatures, so they’re drawn to images that help them understand and relate to what you’re selling. Visuals can also make your product stand out from competitors’ offerings.

Consider adding photos of models wearing them in different settings or situations when selling shoes online—not just standing against a plain background.

Visual content is a great way to sell products because it allows you to showcase the features and benefits of your product. This approach is efficient if you sell something challenging to explain with text. For instance, if you’re selling shoes, a video showing how they fit and look on different body types would be much more compelling than simply listing their features in the text.

Shoppers are more likely to purchase when they see the product in action, especially if it benefits from being caught up close. That’s why many brands use video to show off their products. Follow expert tips on making your video stand out on Facebook and other social media channels to make the most of this efficient content marketing technique.

Repost User-Generated Content

Aside from creating your content, reposting user-generated content (UGC) works exceptionally well for businesses selling products people want to use or show off in everyday life — like beauty products, athletic equipment, or home goods.

A UGC is any post uploaded initially by someone else on another platform, like Instagram, Twitter, or Facebook. When you repost someone else’s content on your account, it gives them a shout-out and lets them know that others appreciated their content. You can also use hashtags in your caption to make it easier for people to find similar posts from other users.

A study found 72% of consumers trust testimonials and reviews of actual customers more than what companies say about their products.

If someone posts a photo of him or her using your product and tags it with your brand name and handle, you should repost it!

It is another way for people who don’t follow your account (or forgot about it) to see how others use your products.

Using hashtags through email marketing is an easy way to leverage the efficiency of UGC. You can do it through your trusty CRM platforms like Freshworks, Salesforce, and other ActiveCampaign alternatives. If you spot a post that has been well-received by the community and fits your brand, why not share it with your followers via email? 

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Create an Explainer Video

Creating short-form explainer videos is one of the best ways to improve engagement. You can use explainer videos to show how people can use your products or even to give tips on how they can help customers achieve particular results. This method is worth doing if you have something unique and exciting that your audience will find helpful!

This approach can be trickier if you don’t have much experience with video editing software or filming yourself talking into a camera. Nonetheless, there are plenty of resources online to help you create your explainer videos, including A/B testing explainer videos for your product reviews or how-to guides. 

We live in a video-based world, and people are more likely to watch an explainer than read a blog post. If you have an interesting product or service that could benefit from short-form explainer videos, consider creating one!

You can also use the best LMS for creating educational videos to ensure your explainer videos will be effective.

Give Customers a Behind-the-Scenes Look at Your Business

If you have something unique or interesting about your business that customers might be interested in, consider creating a behind-the-scenes video. This can be a great way to connect with your customers and give them an inside look at what goes on behind the scenes at your company.

Suppose you’re selling clothing or other merchandise online; consider creating a video tour of your warehouse and showing how it works. This can help set your brand apart from competitors who don’t have these videos available.

Much like how movie fans are interested in how fantastic films are made, behind-the-scenes videos of your product offerings also can be a great way to show your customers that you care about them and their experience with your brand. This approach can help strengthen customer loyalty, which is always vital for any business owner to keep in mind.

If you’re looking for a powerful yet easy-to-use video editor, try With this app, you can easily make and enhance short-form marketing videos. You can even use it to repurpose existing videos for other campaigns. What’s more, it can be used by both novice and expert video creators, making it suitable for anyone.

Takeaway: short-form videos are a great way to connect with your customers; use them!

Final Thoughts

Although we live in a full-length video revolution, people still gravitate towards shorter videos. It’s not just because they can hold someone’s attention for two minutes instead of 10.

The truth is, people want to connect.

They want to learn about your company and be closer to you and your brand. Using short-form videos, you get to tell the story behind what you do–why it matters, who does it, and how you do it.

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