Social Media Cheat Sheet for Video Ad Specs

Social media is wildly popular. There are more than 700 million people on Instagram, and 1.28 billion people use Facebook every single day. Brands recognize the advertizing potential of social, and actively use video ads to engage the audience and generate more leads.

But with so many social media platforms out there, how do you keep track of the video specs for ads? Worry not: this table will help you out.

Social Media Platform	Aspect Ratio	Length	Notes	More details
	Facebook Video	1:1, 16:9, 4:5	≤15 sec	Recommended aspect ratio is 4:5	FB Video Ads
	FB Video Cover	820×316, 820×456	20 to 90 sec	Looped, muted by default	FB Cover Videos
	FB Video for the Carousel Format	4:3, 1.375:1, 1.85:1, 2:39:1 or 2:40:1	N/A	On News Feed, video carousel link ads render as square (1:1).	FB Carousel Video
	Instagram	1:1, 4:5, 1.91:1	≤60 sec	–	IG Video Specs
	Instagram Stories	Full portrait (9:16)	≤15 sec	–	IG Vertical Ads
	Twitter	Square (1:1), landscape	≤2 min 20 sec	Muted by default	Twitter Video Specs
	YouTube	16:9, 1920 x 1080	≤30 sec	Non-skippable	YouTube Ads
	Snapchat	9:16; 1080 x 1920	≤10 sec	–	Snapchat Ads
	Pinterest	1:1, 9:16	≤30 min	–	Pinterest Ads
	LinkedIn	1:2.4 to 2.4:1	3 sec to 10 min	–	–